Pulse Digital Marketing Calgary

Marketing Strategy

Pulse Digital Marketing

Making a positive impact on real lives through business excellence.

When business thrives, so do those whose lives depend on it. When business thrives, jobs are created. When business thrives, communities thrive. When business thrives people find freedom to spend their invaluable time in ways that enrich their own lives and the lives of those close to them. When business thrives, families are strengthened, children are supported and lives are changed for the better.

And people are all that matter.

Michelle Mackintosh – Senior Marketing Strategist & Principal, Pulse Digital – specializes in marketing consulting and business analysis for small and medium-sized businesses in the travel/tourism, hospitality and sport/recreation industries in Western Canada.

Background
Diagnostics

A Pulse Check diagnostic is an assessment of current data – product, customer, competition, and market – to determine your point of differentiation, competitive advantage and appropriate positioning within your competitive set and to establish initial objectives and immediate action.

Strategy

Marketing strategy development includes a deeper dive into your product lines, audience targeting, branding and messaging, campaigns and promotions with a view towards ensuring the right message is in front of the right people in a way that encourages trust, trial and ultimately, loyalty.

Execution

Marketing management and execution is the day-to-day management of some or all of your marketing activities. This may include activities such as website management, social media community management, managing advertising and promotional campaigns and advising on opportunities and threats.

Find out how you can do business better

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